Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
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Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Keeping cats and dogs separated in waiting areas to prevent predatory or territorial stress.
Animal behavior and veterinary science are inextricably linked. By understanding and addressing behavioral issues, we can provide more effective care, improve animal welfare, and enhance the human-animal bond. As veterinary professionals, it's essential to stay up-to-date on the latest research and techniques in animal behavior, ensuring that we provide the best possible care for our furry friends.
For endangered species in captivity, veterinary science uses behavioral enrichment to mimic natural environments. This is crucial for successful breeding programs and the eventual reintroduction of species into the wild. The Future: AI and Behavioral Diagnostics
A dog with an ear infection or dental disease may display sudden aggression when touched near the head.
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For years, canine aggression was blamed on "dominance." Modern behavioral veterinary science has debunked this. Aggression is now classified by function:
Veterinary behaviorists treat complex psychological issues that standard obedience training cannot fix. Separation Anxiety
In addition to its role in diagnosis and treatment, animal behavior also plays a critical role in the prevention of disease. By understanding the behavioral needs of animals, veterinarians can provide guidance on environmental enrichment, socialization, and training, all of which can help to reduce stress and prevent behavioral problems. For example, providing adequate exercise, mental stimulation, and social interaction can help to prevent boredom, frustration, and anxiety in dogs and cats.
Behavioral changes are often the of internal medical conditions. Veterinary professionals must distinguish between purely behavioral issues (like separation anxiety) and those driven by physiology. Keeping cats and dogs separated in waiting areas
Neurotransmitters like serotonin, dopamine, and gamma-aminobutyric acid (GABA) regulate an animal's emotional baseline. When environmental modification and training fail to rehabilitate a highly reactive or phobic animal, veterinary behaviorists step in with psychotropic medications.
The integration of animal behavior and veterinary science has numerous practical applications:
The responsible approach is to refuse the request directly, explain why such content is unacceptable, and offer constructive alternatives. I should state the legal and ethical stance clearly: bestiality is animal cruelty, it's illegal in many places, and it causes immense suffering. Then, I can pivot to offering helpful, related topics that are legitimate, such as animal welfare laws, human-animal bond psychology, or reporting resources. This turns a harmful request into an opportunity for education and positive guidance.
Should we include a illustrating how a behavior plan works alongside medical treatment? The Future: AI and Behavioral Diagnostics A dog
Animal behavior and veterinary science are deeply interconnected. Changes in behavior are often the first outward signs of underlying medical conditions. Conversely, chronic behavioral stress can cause or worsen physical illnesses. Behavioral Changes as Diagnostic Tools
As cats live longer (often into their late teens and early twenties), FCD has become a crisis. Owners mistake symptoms—yowling at 3 AM, staring at walls, forgetting litter box use—for "old age." Veterinary science now uses behavioral checklists to diagnose FCD as a neurodegenerative disease (analogous to Alzheimer's). Treatment involves environmental enrichment, dietary antioxidants (like medium-chain triglycerides), and medications (selegiline). Without the behavioral lens, these cats would suffer in silence.
By integrating animal behavior knowledge into veterinary practice, we can:
Panic responses in dogs left alone, leading to self-trauma or destructive behavior.

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
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