Here are some potential PPT slides based on Chapter 1:
How the offering will be made available to target consumers.
Selecting which customers to serve via market segmentation.
Through this process, individuals and organizations obtain what they need and want. This is achieved by creating and exchanging value with others. principles of marketing by philip kotler ppt chapter 1
Five parallel columns or a comparison matrix. Core Content:
Most people associate marketing with advertising, commercials, or sales pitches. However, Kotler defines marketing in a much broader, more strategic sense:
Marketing Management Orientations (The 5 Concepts Matrix) Here are some potential PPT slides based on
Focus on quality, performance, and innovation.
The total combined customer lifetime values of all the company’s customers. Slide 11: The Changing Marketing Landscape Digital Age: Social media, mobile marketing, and big data.
Consumers won’t buy unless the firm undertakes large-scale selling/promotion. (Used for unsought goods). This is achieved by creating and exchanging value
Basic human requirements (food, air, water, clothing, safety, belonging). These are not created by marketers; they exist within human nature.
The goal is to make the brand a meaningful part of consumers' conversations and lives. 5. Capturing Value from Customers
The firm must decide how it will make the offering available to target consumers.
Researching consumers and the environment.