Pitch Anything An Innovative Method For Presenting Persuading And Winning The Deal Install |top|
The croc brain is primitive, survival-driven, and highly defensive. It filters information using basic survival instincts: If it is not dangerous, ignore it. If it is not new and exciting, ignore it.
I can tailor a custom for your specific situation. AI responses may include mistakes. Learn more Share public link
, rather than the person begging for money. You are the one vetting to see if they are a good fit for opportunity. N—Nailing the Hookpoint: The croc brain is primitive, survival-driven, and highly
to other sales frameworks like Challenger Sale or SPIN Selling.
This is the advanced, highly evolved center for logic, complex analysis, and reason. I can tailor a custom for your specific situation
The final step is securing the deal without sounding desperate. Avoid weak closing lines like, "So, what do you think?"
Humans are hardwired for narrative. Before diving into numbers, you must build tension through a story that illustrates a problem and a unique solution. R—Revealing the Intrigue: You are the one vetting to see if
Used by detail-oriented professionals who obsess over numbers. Defeat it by pivoting to a high-level narrative or vision before diving back into statistics. 2. Telling the Story
(the center for logic and complex analysis), the person receiving the pitch filters that information through their Croc Brain (the primitive, survival-oriented part of the brain).
Establish your frame and state the grand narrative/market shift.
To win a deal, you must pass the Croc Brain's strict filters. You do this not by presenting more facts, but by engaging the audience through narrative, high stakes, and cognitive triggers. The STRONG Method: A Step-by-Step Blueprint