Mieke Vochsen [top] -
Beyond her core campaign work, Mieke Vochsen has been an active voice regarding modernizing workplace structures in the agency world. Media agencies have historically been associated with long hours and high burnout rates. Vochsen became an advocate for progressive shifts introduced within her agency networks, such as the implementation of and fully remote or location-independent structures.
She is also active on social media platforms like Instagram and LinkedIn, where she shares career tips and insights into the "agency life" for young professionals entering the industry. Instagram·achtung_agency
: Vochsen served as a director for the highly acclaimed Belgian reality series, which has gained international fame for its cinematic quality and psychological depth. Creative Direction mieke vochsen
Promoted to Senior Consultant, she managed complex project frameworks, connecting clients with publishers and managing production and cost logistics. Her focus remained on avoiding monotonous routines and pushing for continuous learning in an ever-evolving ad-tech climate.
(e.g., 35-hour flex weeks) and career opportunities within the media industry. Digital Innovation : Known for leveraging striking video content and digital precision to drive client success. academic insights from her research? Mieke Vochsen posted on LinkedIn Beyond her core campaign work, Mieke Vochsen has
During her early academic years, Vochsen completed a key eight-month internship with the Mediengruppe RTL Deutschland in Cologne, which provided her with early exposure to major corporate broadcasting and digital media structures. Interestingly, during her studies in PR and communications, Vochsen initially assumed her career would remain exclusively on the corporate ("client") side. Early academic exposure to heavy mathematical concepts in media planning—such as impressions, click-through rates (CTR), and TKP ( Tausend-Kontakt-Preis or CPM)—initially felt abstract and frustrating. Believing that numbers were not her strong suit, she initially ruled out working for a media agency. Career Milestones: From Crossmedia to Unbound Media
Mieke is known for championing "media with a soul"—an approach that prioritises consumer experience and ethical advertising practices over purely algorithmic placements. Her work at Crossmedia aligns with the agency's "work for hire" philosophy, ensuring that client interests remain at the forefront of every media buy. She is also active on social media platforms
At CROSSMEDIA, she moved into senior consulting roles, managing client relationships and building holistic cross-channel media strategies.