At its heart, the Email Players newsletter rejects standard digital marketing dogmas. While standard corporate advice focuses on open rates, complex segmentation, and avoiding unsubscribe clicks at all costs, Settle teaches the exact opposite. His system relies on three foundational pillars:
He was screaming at his assistant on the phone.
People don't buy products; they buy stories and feelings.
You can claim a free digital copy of the first foundational issue by signing up for daily tips on the Ben Settle Homepage . This serves as the primary test to see if his direct style fits your brand. ben settle email players 1 15 new
. While there isn't a single official "1-15" bundle released as a new product in 2026, the core of the program remains its physical nature and Ben’s "sell in every email" philosophy. Overview of Email Players
In the rapidly evolving world of digital marketing, where algorithms change overnight and social media platforms rise and fall, one truth remains steadfast: is the highest ROI channel available. However, not all email marketing is created equal. Enter Ben Settle , the self-proclaimed "Dark Arts" master of email marketing and the creator of the cult-classic Email Players Newsletter .
– 15 is small enough to feel exclusive, but large enough that you can’t claim “it was rigged for insiders.” You had a chance. At its heart, the Email Players newsletter rejects
The exact moment the story transitions into a business lesson. This is the hardest part of copywriting to master, and a major focus of advanced Email Players issues.
You can download the first Email Players issue for free on his site.
Settle frequently discusses using "polarization" as a tool. Issue 115 dives into how to alienate the wrong prospects safely, ensuring that the people who remain on your list are fiercely loyal and far more likely to buy your high-ticket offers. 3. Overcoming Autoresponder Fatigue People don't buy products; they buy stories and feelings
By naming 15 players, he achieves three things:
So, what makes Ben Settle's email players 1-15 new so effective? Here are just a few benefits of using these templates:
The newsletter constantly reinforces the idea of mastering a few key materials rather than consuming a wide but shallow breadth of information. For example, he advises subscribers to re-read and internalize specific books and issues until their lessons are ingrained in your psychology, enabling you to access that information instantly when writing emails.
After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks.
Copywriters, business owners, and marketers who are tired of engagement metrics that don’t pay the bills. If you want emails that convert — not just get opened — these 15 emails will rewire how you think about the medium.